{\rtf1\deflang1033\deflangfe1033\margl720\margr720\margt360\margb360{\stylesheet{\fs20\lang1033\snext0 Normal;} {\s1\sb240\keepn{\*\pn \pnlvl1\pndec\pnprev1\pnstart1\pnsp144}\b\f0\fs30\lang1033 \sbasedon0\snext0 heading 1;} {\s2\sb200\keepn{\*\pn \pnlvl2\pndec\pnprev1\pnstart1\pnsp144{\pntxtb.}}\b\f0\fs26\lang1033 \sbasedon0\snext0 heading 2;} {\s3\sb180\keepn{\*\pn \pnlvl3\pndec\pnprev1\pnstart1\pnsp144{\pntxtb.}}\b\f0\fs22\lang1033 \sbasedon0\snext0 heading 3;} {\s4\sb160\keepn{\*\pn \pnlvl4\pnucltr\pnprev1\pnstart1\pnsp144{\pntxtb.}}\b\f0\fs22\lang1033 \sbasedon0\snext0 heading 4;} {\s5\sb140\keepn{\*\pn \pnlvl5\pncltr\pnprev1\pnstart1\pnsp144}\b\f0\fs20\lang1033 \sbasedon0\snext0 heading 5;} {\s6\tqc\lang1033\sbasedon0\snext6 footer;} {\*\cs16 \additive\super\sbasedon10 footnote reference;} {\*\cs18 \additive\sbasedon10 page number;}} {\fonttbl{\f0\fnil Times New Roman;}{\f1\fnil Courier New}{\f2005\fnil Courier New;}{\f2010\fnil Wingdings;}{\f2020\fnil Webdings;}{\f2\fnil Arial;}{\f3\fnil Arial;}{\f4\fnil LucidaHandwriting;}{\f5\fnil Symbol;}{\f6\fnil Symbol;}{\f7\fnil Ferdsch;}{\f30\fnil Myriad Cn Semibold;}{\f31\fnil Myriad Roman;}{\f50\fnil Courier New;}{\f51\fnil Times New Roman;}{\f52\fnil Arial;}{\f53\fnil Symbol;}{\f54\fnil Wingdings;}{\f55\fnil Wingdings 2;}{\f56\fnil Wingdings 3;}{\f57\fnil Webdings;}{\f58\fnil Arial Narrow;}{\f59\fnil Arial Unicode MS;}{\f60\fnil Cyberbit;}{\f61\fnil Morningstar 1U Light;}{\f62\fnil Calibri;}} {\colortbl;\red0\green0\blue0;\red127\green0\blue0;\red0\green0\blue255;\red127\green127\blue127;\red0\green51\blue153;\red255\green204\blue0;\red255\green255\blue255;\red246\green244\blue236;\red0\green0\blue0;} {\*\bkmkstart filing_1}{\*\bkmkend filing_1}{\*\bkmkstart doc_1_1}{\*\bkmkend doc_1_1}\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\brdrb\brdrs\sb66\sa66\cf1\f51\fs2\qc \~\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\qc UNITED STATES \par\pard\plain\fs16\pard\plain\cf1\f51\fs20\b\qc SECURITIES AND EXCHANGE COMMISSION \par\pard\plain\fs16\pard\plain\cf1\f51\fs20\b\qc WASHINGTON, D.C. 20549\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\sb22\sa22\cf1\f51\fs2\ql \~\par\pard\plain\cf1\f51\fs20\b\qc \~\par\pard\plain\cf1\f51\fs20\b\qc FORM 8-K\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\b\qc CURRENT REPORT \par\pard\plain\fs16\pard\plain\cf1\f51\fs20\b\qc Pursuant to Section 13 or 15(d) of \par\pard\plain\fs16\pard\plain\cf1\f51\fs20\b\qc The Securities Exchange Act of 1934\par\pard\plain\cf1\f51\fs20\qc \~ \par\pard\plain {\trowd\cellx10500\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\qc Date of report (Date of earliest event reported): July 11, 2018\cell{ {\trowd\cellx10500\trrh315\row}}} {\trowd\clvertalb\cellx3431\cellx6983\clvertalb\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\qc \~\cell\pard\plain\intbl\cf1\f51\fs20\qc \~\cell\pard\plain\intbl\cf1\f51\fs20\qc \~\cell{ {\trowd\clvertalb\cellx3431\cellx6983\clvertalb\cellx10800\trrh315\row}}} {\trowd\clbrdrb\brdrs\brdrcf1\clvertalb\cellx3431\clbrdrb\brdrs\brdrcf1\cellx6983\clbrdrb\brdrs\brdrcf1\clvertalb\cellx10800\trrh810 \pard\plain\intbl\cf1\f51\fs20\b\qc Commission File Number\cell\pard\plain\intbl\cf1\f51\fs20\b\qc Exact Name of Registrant; State of \par\pard\plain\intbl\fs16\pard\plain\intbl\cf1\f51\fs20\b\qc Incorporation; Address and Telephone\plain\intbl\cf1\f51\fs20\b\qc Number of Principal Executive Offices\cell\pard\plain\intbl\cf1\f51\fs20\b\qc I.R.S. Employer Identification No.\cell{ {\trowd\clbrdrb\brdrs\brdrcf1\clvertalb\cellx3431\clbrdrb\brdrs\brdrcf1\cellx6983\clbrdrb\brdrs\brdrcf1\clvertalb\cellx10800\trrh810\row}}} {\trowd\cellx3431\cellx6983\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\qc 001-32871\cell\pard\plain\intbl\cf1\f51\fs20\b\qc COMCAST CORPORATION\cell\pard\plain\intbl\cf1\f51\fs20\qc 27-0000798\cell{ {\trowd\cellx3431\cellx6983\cellx10800\trrh315\row}}} {\trowd\cellx3431\cellx6983\cellx10800\trrh1058 \pard\plain\intbl\cf1\f51\fs20\qc \~\cell\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc PENNSYLVANIA\par\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc One Comcast Center\par\pard\plain\intbl\cf1\f51\fs20\qc Philadelphia, PA 19103-2838\par\pard\plain\intbl\cf1\f51\fs20\qc (215) 286-1700\cell\pard\plain\intbl\cf1\f51\fs20\qc \~\cell{ {\trowd\cellx3431\cellx6983\cellx10800\trrh1058\row}}} {\trowd\cellx3431\cellx6983\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\qc \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qc \~\cell{ {\trowd\cellx3431\cellx6983\cellx10800\trrh315\row}}} {\trowd\cellx3431\clvertalb\cellx6983\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\qc 001-36438\cell\pard\plain\intbl\cf1\f51\fs20\b\qc NBCUNIVERSAL MEDIA, LLC\cell\pard\plain\intbl\cf1\f51\fs20\qc 14-1682529\cell{ {\trowd\cellx3431\clvertalb\cellx6983\cellx10800\trrh315\row}}} {\trowd\cellx3431\cellx6983\cellx10800\trrh1058 \pard\plain\intbl\cf1\f51\fs20\qc \~\cell\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc DELAWARE\par\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc 30 Rockefeller Plaza\par\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc New York, NY 10112-0015\par\pard\plain\intbl\li154\fi-154\cf1\f51\fs20\qc (212) 664-4444\cell\pard\plain\intbl\cf1\f51\fs20\qc \~\cell{ {\trowd\cellx3431\cellx6983\cellx10800\trrh1058\row}}}\pard\plain\fi264\cf1\f51\fs20\ql \~\par\pard\plain\fi264\cf1\f51\fs20\ql Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the\plain\cf1\f51\fs20\ql registrant under any of the following provisions (see General Instruction A.2. below):\par\pard\plain\fi264\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx314\cellx978\cellx10800\trrh248 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u9744?\cell\pard\plain\intbl\cf1\f51\fs20\ql Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)\cell{ {\trowd\cellx314\cellx978\cellx10800\trrh248\row}}} \par\pard\plain {\trowd\cellx314\cellx978\cellx10800\trrh248 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u9744?\cell\pard\plain\intbl\cf1\f51\fs20\ql Soliciting material pursuant to Rule 14a-12(b) under the Exchange Act (17 CFR 240.14a-12)\cell{ {\trowd\cellx314\cellx978\cellx10800\trrh248\row}}} \par\pard\plain {\trowd\cellx314\cellx978\cellx10800\trrh248 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u9744?\cell\pard\plain\intbl\cf1\f51\fs20\ql Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))\cell{ {\trowd\cellx314\cellx978\cellx10800\trrh248\row}}} \par\pard\plain {\trowd\cellx314\cellx978\cellx10800\trrh248 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u9744?\cell\pard\plain\intbl\cf1\f51\fs20\ql Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))\cell{ {\trowd\cellx314\cellx978\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of\plain\cf1\f51\fs20\ql 1933 (\u167?230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (\u167?240.12b-2 of this chapter).\par\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Comcast Corporation\cell\pard\plain\intbl\cf1\f54\fs20\ql o\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}} {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}} {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql NBCUniversal Media, LLC\cell\pard\plain\intbl\cf1\f54\fs20\ql o\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for\plain\cf1\f51\fs20\ql complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.\par\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Comcast Corporation\cell\pard\plain\intbl\cf1\f54\fs20\ql o\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}} {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}} {\trowd\cellx3154\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql NBCUniversal Media, LLC\cell\pard\plain\intbl\cf1\f54\fs20\ql o\cell{ {\trowd\cellx3154\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\brdrb\brdrs\sb66\sa66\cf1\f51\fs2\qc \~\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~\~{\*\bkmkstart part_1_2_1}{\*\bkmkend part_1_2_1}{\*\bkmkstart item_1_46_1}{\*\bkmkend item_1_46_1} \par\pard\plain {\trowd\cellx2\cellx1708\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\b\ql Item 8.01.\cell\pard\plain\intbl\cf1\f51\fs20\b\qj Other Events.\cell{ {\trowd\cellx2\cellx1708\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\fi264\cf1\f51\fs20\qj On July 11, 2018, further to the announcement by Comcast Corporation (\u8220?Comcast\u8221?) on April 25, 2018 of its\plain\cf1\f51\fs20\qj superior cash offer for Sky plc (\u8220?Sky\u8221?), Comcast and Sky announced the terms of an increased cash offer (the\plain\cf1\f51\fs20\qj \u8220?Increased Offer\u8221?) for the entire issued and to be issued share capital of Sky that was recommended by the Sky\plain\cf1\f51\fs20\qj Independent Committee of directors (the \u8220?Increased Offer UK Announcement\u8221?).\par\pard\plain\fi264\cf1\f51\fs20\qj \~\par\pard\plain\fi264\cf1\f51\fs20\qj Under the terms of the Increased Offer, Sky shareholders will be entitled to receive \u163?14.75 in cash for each Sky share.\plain\cf1\f51\fs20\qj The consideration under the Increased Offer implies a value of approximately \u163?26 billion for the fully diluted share capital\plain\cf1\f51\fs20\qj of Sky.\par\pard\plain\fi264\cf1\f51\fs20\qj \~\par\pard\plain\fi264\cf1\f51\fs20\qj In conjunction with the Increased Offer UK Announcement, Comcast issued a US press release relating to the offer for Sky\plain\cf1\f51\fs20\qj (the \u8220?Increased Offer US Press Release\u8221?).\par\pard\plain\fi264\cf1\f51\fs20\qj \~\par\pard\plain\fi264\cf1\f51\fs20\qj The foregoing summary of the Increased Offer UK Announcement does not purport to be complete and is subject to, and\plain\cf1\f51\fs20\qj qualified in its entirety by, the full text of the Increased Offer UK Announcement. The Increased Offer US Press Release and the\plain\cf1\f51\fs20\qj Increased Offer UK Announcement are attached hereto as Exhibit 99.1 and Exhibit 99.2, respectively, and each is incorporated\plain\cf1\f51\fs20\qj herein by reference.\par\pard\plain\fi264\cf1\f51\fs20\qj \~{\*\bkmkstart part_1_2_2}{\*\bkmkend part_1_2_2}{\*\bkmkstart item_1_47_1}{\*\bkmkend item_1_47_1} \par\pard\plain {\trowd\cellx2\cellx1708\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\b\ql Item 9.01.\cell\pard\plain\intbl\cf1\f51\fs20\b\qj Financial Statements and Exhibits.\cell{ {\trowd\cellx2\cellx1708\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql (d)\plain\cf1\f51\fs20\i\ql Exhibits\par\pard\plain\cf1\f51\fs20\ql \~\~ \par\pard\plain {\trowd\cellx755\cellx10800\trrh315 \pard\plain\intbl\ul{\field{\*\fldinst HYPERLINK \\l "doc_1_2" }{\*\fldrslt\cf3\f51\fs20\ql 99.1}}\cell\pard\plain\intbl\ul{\field{\*\fldinst HYPERLINK \\l "doc_1_2" }{\*\fldrslt\cf3\f51\fs20\ql Increased Offer US Press Release relating to an increased cash offer for Sky by Comcast, dated July 11, 2018.}}\cell{ {\trowd\cellx755\cellx10800\trrh315\row}}} {\trowd\cellx755\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx755\cellx10800\trrh315\row}}} {\trowd\cellx755\cellx10800\trrh315 \pard\plain\intbl\ul{\field{\*\fldinst HYPERLINK \\l "doc_1_3" }{\*\fldrslt\cf3\f51\fs20\ql 99.2}}\cell\pard\plain\intbl\ul{\field{\*\fldinst HYPERLINK \\l "doc_1_3" }{\*\fldrslt\cf3\f51\fs20\ql Increased Offer UK Announcement of an increased cash offer for Sky by Comcast, dated July 11, 2018.}}\cell{ {\trowd\cellx755\cellx10800\trrh315\row}}}\pard\plain\li550\fi-550\cf1\f51\fs20\b\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\li550\fi-550\cf1\f51\fs20\b\ql \~\par\pard\plain\li550\fi-550\cf1\f51\fs20\b\ql No Offer or Solicitation\par\pard\plain\li550\fi-550\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This document is provided for informational purposes only and does not constitute an offer to sell, or an invitation to subscribe\plain\cf1\f51\fs20\ql for, purchase or exchange, any securities or the solicitation of any vote or approval in any jurisdiction, nor shall there be any\plain\cf1\f51\fs20\ql sale, issuance, exchange or transfer of the securities referred to in this document in any jurisdiction in contravention of applicable\plain\cf1\f51\fs20\ql law.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\li550\fi-550\cf1\f51\fs20\b\ql Cautionary Statement Concerning Forward-Looking Statements\par\pard\plain\li550\fi-550\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This document contains certain \u8220?forward-looking statements\u8221? within the meaning of the Private Securities Litigation\plain\cf1\f51\fs20\ql Reform Act of 1995. The information included in this document may contain statements which are, or may be deemed to be,\plain\cf1\f51\fs20\ql \u8220?forward looking statements\u8221?. Such forward looking statements are prospective in nature and are not based on\plain\cf1\f51\fs20\ql historical facts, but rather on current expectations and on numerous assumptions regarding the business strategies and the\plain\cf1\f51\fs20\ql environment in which Comcast, NBCUniversal Media, LLC (\u8220?\plain\cf1\f51\fs20\b\ql NBCUniversal\plain\cf1\f51\fs20\ql \u8221?) and Sky and their respective\plain\cf1\f51\fs20\ql associated companies will operate in the future and are subject to risks and uncertainties that could cause actual results to differ\plain\cf1\f51\fs20\ql materially from those expressed or implied by those statements.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql The forward-looking statements contained in this document may relate to the financial position, business strategy, plans and\plain\cf1\f51\fs20\ql objectives of management for future operations of Comcast, NBCUniversal and Sky and their respective associated companies,\plain\cf1\f51\fs20\ql and other statements other than historical facts. In some cases, these forward-looking statements can be identified by the use of\plain\cf1\f51\fs20\ql forward looking terminology, including the terms \u8220?believes\u8221?, \u8220?estimates\u8221?, \u8220?plans\u8221?,\plain\cf1\f51\fs20\ql \u8220?prepares\u8221?, \u8220?anticipates\u8221?, \u8220?expects\u8221?, \u8220?is expected to\u8221?, \u8220?is subject\plain\cf1\f51\fs20\ql to\u8221?, \u8220?budget\u8221?, \u8220?scheduled\u8221?, \u8220?forecasts\u8221?, \u8220?intends\u8221?,\plain\cf1\f51\fs20\ql \u8220?may\u8221?, \u8220?will\u8221? or \u8220?should\u8221? or their negatives or other variations or comparable\plain\cf1\f51\fs20\ql terminology. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend\plain\cf1\f51\fs20\ql on circumstances that will occur in the future. If any one or more of these risks or uncertainties materializes or if any one or\plain\cf1\f51\fs20\ql more of the assumptions prove incorrect, actual results may differ materially from those expected, estimated or projected. Such\plain\cf1\f51\fs20\ql forward-looking statements should therefore be construed in the light of such factors. Neither Comcast, NBCUniversal nor any of\plain\cf1\f51\fs20\ql their respective associates, directors, officers or advisers, provides any representation, assurance or guarantee that the occurrence\plain\cf1\f51\fs20\ql of the events expressed or implied in any forward-looking statements in this document will actually occur. Given these risks and\plain\cf1\f51\fs20\ql uncertainties, you should not place any reliance on forward looking statements, which speak only as of the date of the relevant\plain\cf1\f51\fs20\ql document. Each of Comcast and NBCUniversal expressly disclaims any obligation or undertaking to update or revise any\plain\cf1\f51\fs20\ql forward-looking statement (except to the extent legally required).\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Unless expressly stated otherwise, no statement contained or referred to in this document is intended to be a profit forecast or\plain\cf1\f51\fs20\ql profit estimate.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qc \~{\*\bkmkstart part_1_2_3}{\*\bkmkend part_1_2_3}\par\pard\plain\cf1\f51\fs20\qc SIGNATURES\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\fi264\cf1\f51\fs20\ql Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on\plain\cf1\f51\fs20\ql its behalf by the undersigned hereunto duly authorized.\par\pard\plain\fi264\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3415\cellx4675\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\b\ql COMCAST CORPORATION\cell{ {\trowd\cellx3415\cellx4675\cellx10127\trrh315\row}}} {\trowd\cellx3415\cellx4675\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3415\cellx4675\cellx10127\trrh315\row}}} {\trowd\cellx3415\cellx4675\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3415\cellx4675\cellx10127\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5190\clbrdrb\brdrs\brdrcf1\cellx10047\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Date:\cell\pard\plain\intbl\cf1\f51\fs20\ql July 11, 2018\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql By:\cell\pard\plain\intbl\cf1\f51\fs20\ql /s/ Arthur R. Block\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5190\clbrdrb\brdrs\brdrcf1\cellx10047\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5190\cellx5774\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql Name:\cell\pard\plain\intbl\cf1\f51\fs20\ql Arthur R. Block\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5190\cellx5774\cellx10800\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5190\cellx5774\cellx10800\trrh562 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql Title:\cell\pard\plain\intbl\cf1\f51\fs20\ql Executive Vice President, General Counsel and\plain\intbl\cf1\f51\fs20\ql Secretary\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5190\cellx5774\cellx10800\trrh562\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3416\cellx4676\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\b\ql NBCUNIVERSAL MEDIA, LLC\cell{ {\trowd\cellx3416\cellx4676\cellx10127\trrh315\row}}} {\trowd\cellx3416\cellx4676\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3416\cellx4676\cellx10127\trrh315\row}}} {\trowd\cellx3416\cellx4676\cellx10127\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3416\cellx4676\cellx10127\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5192\clbrdrb\brdrs\brdrcf1\cellx10046\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Date:\cell\pard\plain\intbl\cf1\f51\fs20\ql July 11, 2018\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql By:\cell\pard\plain\intbl\cf1\f51\fs20\ql /s/ Arthur R. Block\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5192\clbrdrb\brdrs\brdrcf1\cellx10046\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5192\cellx5776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql Name:\cell\pard\plain\intbl\cf1\f51\fs20\ql Arthur R. Block\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5192\cellx5776\cellx10800\trrh315\row}}} {\trowd\cellx578\cellx3375\cellx4635\cellx5192\cellx5776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql Title:\cell\pard\plain\intbl\cf1\f51\fs20\ql Executive Vice President\cell{ {\trowd\cellx578\cellx3375\cellx4635\cellx5192\cellx5776\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~{\*\bkmkstart part_1_2_4}{\*\bkmkend part_1_2_4}\par\pard\plain\cf1\f51\fs20\ql EXHIBIT INDEX\par\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\clvertalb\cellx1037\clvertalb\cellx1127\clvertalb\cellx10800\trrh338 \pard\plain\intbl\brdrb\brdrs\cf1\f51\fs20\b\ql Exhibit\~No.\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\brdrb\brdrs\cf1\f51\fs20\b\ql Description\cell{ {\trowd\clvertalb\cellx1037\clvertalb\cellx1127\clvertalb\cellx10800\trrh338\row}}} {\trowd\clvertalc\cellx1037\clvertalc\cellx10460\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\clvertalc\cellx1037\clvertalc\cellx10460\trrh315\row}}} {\trowd\cellx1037\clvertalb\cellx1127\cellx10800\trrh562 \pard\plain\intbl\cf1\f51\fs20\ql 99.1\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql Increased Offer US Press Release relating to an increased cash offer for Sky by Comcast, dated July 11,\plain\intbl\cf1\f51\fs20\ql 2018.\cell{ {\trowd\cellx1037\clvertalb\cellx1127\cellx10800\trrh562\row}}} {\trowd\cellx1037\clvertalb\cellx1127\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql 99.2\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\li550\fi-550\cf1\f51\fs20\ql Increased Offer UK Announcement of an increased cash offer for Sky by Comcast, dated July 11, 2018.\cell{ {\trowd\cellx1037\clvertalb\cellx1127\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page{\*\bkmkstart doc_1_2}{\*\bkmkend doc_1_2}\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f52\fs20\b\qr EXHIBIT 99.1\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql FOR IMMEDIATE RELEASE \par\pard\plain\sb66\sa66\cf1\f51\fs2\qc \~\par\pard\plain\cf1\f51\fs20\b\ql \~ \par\pard\plain {\trowd\cellx7397\cellx10800\trrh1800 \intbl\ql{\*\shppict{\pict\pngblip\picw204\pich88\picscalex75\picscaley75\bliptag-71093591077 {\*\blipuid 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\pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\sa66\cf1\f51\fs20\ql PRESS RELEASE\par\pard\plain\intbl\cf1\f51\fs20\ql Comcast Corporation\par\pard\plain\intbl\cf1\f51\fs20\ql One Comcast Center\par\pard\plain\intbl\cf1\f51\fs20\ql Philadelphia, PA 19103\par\pard\plain\intbl\cf1\f51\fs20\ql www.comcastcorporation.com\cell{ {\trowd\cellx7397\cellx10800\trrh1800\row}}}\pard\plain\cf1\f51\fs20\b\ql \~\par\pard\plain\cf1\f51\fs20\b\qc COMCAST CORPORATION INCREASES SUPERIOR CASH OFFER FOR SKY PLC\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\b\ql LONDON and PHILADELPHIA, PA\~-\plain\cf1\f51\fs20\ql \~\plain\cf1\f51\fs20\b\ql July 11, 2018\~\plain\cf1\f51\fs20\ql - Comcast Corporation (Nasdaq: CMCSA) (\u8220?Comcast\u8221?)\plain\cf1\f51\fs20\ql today published an announcement containing the terms of an increased superior cash offer for the entire issued and to be issued\plain\cf1\f51\fs20\ql share capital of Sky to \u163?14.75 per share (the \u8220?UK Increased Offer Announcement\u8221?). This implies a value of\plain\cf1\f51\fs20\ql $34 billion (\u163?26 billion) for the fully diluted share capital of Sky. Additionally, Comcast announced that its increased\plain\cf1\f51\fs20\ql superior cash offer has been recommended by the Sky Independent Committee of Directors. \~\plain\cf1\f52\fs20\ql Comcast has long\~admired\~Sky\plain\cf1\f52\fs20\ql and believes it is an outstanding company and a great fit with Comcast.\plain\cf1\f51\fs20\ql Today\u8217?s announcement further underscores\plain\cf1\f51\fs20\ql Comcast\u8217?s belief and its commitment to owning Sky.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Comcast has committed financing available to satisfy the full cash consideration payable to Sky shareholders under the terms of\plain\cf1\f51\fs20\ql the acquisition. Comcast has already received relevant regulatory approvals in the EU, Austria, Germany, Italy, and Jersey.\plain\cf1\f51\fs20\ql Comcast expects to complete the acquisition before the end of October 2018.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql The offer document containing full terms and conditions of Comcast\u8217?s recommended increased superior cash offer and the\plain\cf1\f51\fs20\ql procedures for its acceptance will be published and posted shortly and will be available on Comcast\u8217?s website\plain\cf1\f51\fs20\ql at\~\plain\cf1\f51\fs20\ul\ql www.cmcsa.com/proposal-for-sky\plain\cf1\f51\fs20\ql .\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This press release should be read in conjunction with the UK Increased Offer Announcement, both of which are on\plain\cf1\f51\fs20\ql Comcast\u8217?s website at \plain\cf3\f51\fs20\ul\ql www.cmcsa.com/proposal-for-sky\plain\cf1\f51\fs20\ql .\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\qj About Comcast Corporation\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\ql Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable\plain\cf1\f51\fs20\ql and NBCUniversal. \~Comcast Cable is one of the nation\u8217?s largest video, high-speed internet, and phone providers to\plain\cf1\f51\fs20\ql residential customers under the XFINITY brand, and also provides these services to businesses. \~It also provides wireless and\plain\cf1\f51\fs20\ql security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment\plain\cf1\f51\fs20\ql and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station\plain\cf1\f51\fs20\ql groups, Universal Pictures and Universal Parks and Resorts. Visit\~\plain\cf3\f51\fs20\ul\ql www.comcastcorporation.com\plain\cf1\f51\fs20\ql for more information. \~\plain\cf1\f51\fs20\b\ql \~\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Investor and Press Contacts:\par\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3259\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\b\ql Comcast Corporation\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3259\cellx10800\trrh315\row}}} {\trowd\cellx3259\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\ql D\u8217?Arcy Rudnay (Media)\cell\pard\plain\intbl\cf1\f52\fs20\ql Tel +1 (215) 286-8582\cell{ {\trowd\cellx3259\cellx10800\trrh315\row}}} {\trowd\cellx3259\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\ql John Demming (Media)\cell\pard\plain\intbl\cf1\f52\fs20\ql Tel +1 (215) 286-8011\cell{ {\trowd\cellx3259\cellx10800\trrh315\row}}} {\trowd\cellx3259\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\ql Jason Armstrong (Investors)\cell\pard\plain\intbl\cf1\f52\fs20\ql Tel +1 (215) 286-7972\cell{ {\trowd\cellx3259\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx3265\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\b\ql Tulchan Communications\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx3265\cellx10800\trrh315\row}}} {\trowd\cellx3265\cellx10800\trrh315 \pard\plain\intbl\cf1\f52\fs20\ql Andrew Grant / Tom Murray\cell\pard\plain\intbl\cf1\f52\fs20\ql Tel +44 (0) 207 353 4200\cell{ {\trowd\cellx3265\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN, INTO OR FROM ANY\plain\cf1\f51\fs20\b\ql JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH\plain\cf1\f51\fs20\b\ql JURISDICTION\par\pard\plain\cf1\f51\fs20\ql \~\~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql FOR IMMEDIATE RELEASE\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Further information\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This announcement is for information purposes only and is not intended to, and does not, constitute or form part of any offer or\plain\cf1\f51\fs20\ql invitation, or the solicitation of an offer to purchase, otherwise acquire, subscribe for, sell or otherwise dispose of, any securities\plain\cf1\f51\fs20\ql or the solicitation of any vote or approval in any jurisdiction pursuant to the proposed acquisition by Comcast (or its nominee(s),\plain\cf1\f51\fs20\ql a wholly owned subsidiary of Comcast) of the entire issued and to be issued share capital of Sky (the\plain\cf1\f51\fs20\ql \u8220?Acquisition\u8221?) or otherwise, nor shall there be any sale, issuance or transfer of securities of Sky in any jurisdiction\plain\cf1\f51\fs20\ql in contravention of applicable law. The Acquisition (if implemented pursuant to a takeover offer within the meaning of Part 28 of\plain\cf1\f51\fs20\ql the Companies Act 2006) will be implemented solely pursuant to the terms of the offer document and the accompanying form of\plain\cf1\f51\fs20\ql acceptance, which will contain the full terms and conditions of the Acquisition, including details of how to accept the offer. Any\plain\cf1\f51\fs20\ql decision in respect of, or other response to, the Acquisition should be made only on the basis of the information contained in the\plain\cf1\f51\fs20\ql offer document and the form of acceptance. Sky shareholders are advised to read the formal documentation in relation to the\plain\cf1\f51\fs20\ql Acquisition carefully once it has been dispatched. Each Sky shareholder is urged to consult his or her independent professional\plain\cf1\f51\fs20\ql adviser regarding the tax consequences of the Acquisition.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This announcement does not constitute a prospectus or prospectus equivalent document.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Cautionary Statement Concerning Forward-Looking Statements\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This announcement contains certain \u8220?forward-looking statements\u8221? within the meaning of the Private Securities\plain\cf1\f51\fs20\ql Litigation Reform Act of 1995. This announcement (including information incorporated by reference in this announcement), oral\plain\cf1\f51\fs20\ql statements made regarding the Acquisition, and other information published by Comcast contain statements which are, or may be\plain\cf1\f51\fs20\ql deemed to be, \u8220?forward-looking statements\u8221?. Forward-looking statements are prospective in nature and are not\plain\cf1\f51\fs20\ql based on historical facts, but rather on current expectations and projections of the management of Comcast about future events,\plain\cf1\f51\fs20\ql and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results\plain\cf1\f51\fs20\ql expressed or implied by the forward-looking statements. The forward-looking statements contained in this announcement include\plain\cf1\f51\fs20\ql statements relating to the expected effects or synergies of the Acquisition on Comcast and Sky, the expected timing and scope of\plain\cf1\f51\fs20\ql the Acquisition and other statements other than historical facts. Often, but not always, forward-looking statements can be\plain\cf1\f51\fs20\ql identified by the use of forward-looking words such as \u8220?plans\u8221?, \u8220?expects\u8221? or \u8220?does not\plain\cf1\f51\fs20\ql expect\u8221?, \u8220?is expected\u8221?, \u8220?is subject to\u8221?, \u8220?budget\u8221?, \u8220?scheduled\u8221?,\plain\cf1\f51\fs20\ql \u8220?estimates\u8221?, \u8220?forecasts\u8221?, \u8220?intends\u8221?, \u8220?anticipates\u8221? or \u8220?does not\plain\cf1\f51\fs20\ql anticipate\u8221?, or \u8220?believes\u8221?, or variations of such words and phrases or statements that certain actions, events or\plain\cf1\f51\fs20\ql results \u8220?may\u8221?, \u8220?could\u8221?, \u8220?should\u8221?, \u8220?would\u8221?, \u8220?might\u8221? or\plain\cf1\f51\fs20\ql \u8220?will\u8221? be taken, occur or be achieved. Although Comcast believes that the expectations reflected in such\plain\cf1\f51\fs20\ql forward-looking statements are reasonable, Comcast can give no assurance that such expectations will prove to be correct. By\plain\cf1\f51\fs20\ql their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances\plain\cf1\f51\fs20\ql that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially\plain\cf1\f51\fs20\ql from those expressed or implied by such forward-looking statements. In addition to the information regarding these risks,\plain\cf1\f51\fs20\ql uncertainties, assumptions and other factors set forth in the public filings made by Sky and the public filings with the U.S.\plain\cf1\f51\fs20\ql Securities and Exchange Commission made by Comcast, important risk factors that may cause such a difference include, but are\plain\cf1\f51\fs20\ql not limited to, (i) the completion of the Acquisition on anticipated terms and timing, (ii) the ability of Sky and Comcast to\plain\cf1\f51\fs20\ql integrate the businesses successfully and to achieve anticipated synergies or benefits, (iii) the risk that disruptions from the\plain\cf1\f51\fs20\ql Acquisition will harm Sky\u8217?s or Comcast\u8217?s businesses, (iv) legislative, regulatory and economic developments and\plain\cf1\f51\fs20\ql (v) unpredictability and severity of catastrophic events, including, but not limited to, acts of terrorism or outbreak of war or\plain\cf1\f51\fs20\ql hostilities. While the list of factors presented here is considered representative, no such list should be considered to be a complete\plain\cf1\f51\fs20\ql statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of\plain\cf1\f51\fs20\ql forward-looking statements. Such forward-looking statements should therefore be construed in the light of such factors.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql FOR IMMEDIATE RELEASE\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Neither Comcast nor any of its associates or directors, officers or advisors, provides any representation, assurance or guarantee\plain\cf1\f51\fs20\ql that the occurrence of the events expressed or implied in any forward-looking statements in this announcement will actually\plain\cf1\f51\fs20\ql occur. You are cautioned not to place undue reliance on these forward-looking statements. Other than in accordance with its\plain\cf1\f51\fs20\ql legal or regulatory obligations, Comcast is under no obligation, and Comcast expressly disclaims any intention or obligation to\plain\cf1\f51\fs20\ql update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql No profit forecast or estimates\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql No statement in this announcement is intended as a profit forecast or profit estimate for any period. No statement in this\plain\cf1\f51\fs20\ql announcement should be interpreted to mean that cash flow from operations, free cash flow, earnings or earnings per share for\plain\cf1\f51\fs20\ql Comcast or Sky, as appropriate, for the current or future financial years would necessarily match or exceed the historical\plain\cf1\f51\fs20\ql published cash flow from operations, free cash flow, earnings or earnings per share for Comcast or Sky, as appropriate.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Overseas jurisdictions\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql The release, publication or distribution of this announcement in jurisdictions other than the United Kingdom may be restricted by\plain\cf1\f51\fs20\ql law and therefore any persons who are subject to the laws of any jurisdiction other than the United Kingdom should inform\plain\cf1\f51\fs20\ql themselves about, and observe, any applicable requirements. In particular, the ability of persons who are not resident in the\plain\cf1\f51\fs20\ql United Kingdom to accept the offer, or to execute and deliver the form of acceptance, may be affected by the laws of the\plain\cf1\f51\fs20\ql relevant jurisdictions in which they are located. Sky shareholders who are in any doubt regarding such matters should consult an\plain\cf1\f51\fs20\ql appropriate independent advisor in the relevant jurisdiction without delay. Any failure to comply with such restrictions may\plain\cf1\f51\fs20\ql constitute a violation of the securities laws of any such jurisdiction.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql This announcement has been prepared for the purpose of complying with English law and the City Code on Takeovers and\plain\cf1\f51\fs20\ql Mergers (the \u8220?City Code\u8221?) and the information disclosed may not be the same as that which would have been\plain\cf1\f51\fs20\ql disclosed if this announcement had been prepared in accordance with the laws of jurisdictions outside of England.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Unless otherwise determined by Comcast or required by the City Code, and permitted by applicable law and regulation, the offer\plain\cf1\f51\fs20\ql will not be made available, directly or indirectly, in, into or from a restricted jurisdiction where to do so would violate the laws\plain\cf1\f51\fs20\ql of that jurisdiction and no person may accept the offer by any use, means, instrumentality (including, but not limited to,\plain\cf1\f51\fs20\ql facsimile, e-mail or other electronic transmission, telex or telephone) of interstate or foreign commerce of, or of any facility of a\plain\cf1\f51\fs20\ql national, state or other securities exchange of any restricted jurisdiction or any other jurisdiction where to do so would constitute\plain\cf1\f51\fs20\ql a violation of the laws of that jurisdiction and the offer may not be capable of acceptance by any such use, means,\plain\cf1\f51\fs20\ql instrumentality or facilities. Accordingly, copies of this announcement and any formal documentation relating to the Acquisition\plain\cf1\f51\fs20\ql are not being, and must not be, directly or indirectly, mailed or otherwise forwarded, distributed or sent in or into or from any\plain\cf1\f51\fs20\ql restricted jurisdiction or any other jurisdiction where to do so would constitute a violation of the laws of that jurisdiction and\plain\cf1\f51\fs20\ql persons receiving such documents (including custodians, nominees and trustees) must not mail or otherwise forward, distribute or\plain\cf1\f51\fs20\ql send them in or into or from any restricted jurisdiction or any other jurisdiction where to do so would constitute a violation of\plain\cf1\f51\fs20\ql the laws of that jurisdiction.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Further details in relation to Sky shareholders in overseas jurisdictions will be contained in the offer document.\par\pard\plain\cf1\f51\fs20\ql \~\~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql FOR IMMEDIATE RELEASE\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Important information for U.S. shareholders and Sky ADR holders\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Sky is a public limited company incorporated in England. The offer will be made to Sky shareholders in the United States in\plain\cf1\f51\fs20\ql compliance with the applicable U.S. tender offer rules under the U.S. Securities Exchange Act of 1934, as amended (the\plain\cf1\f51\fs20\ql \u8220?U.S. Exchange Act\u8221?), including Regulation 14E thereunder taking into account no action relief and exemptive\plain\cf1\f51\fs20\ql relief granted by the U.S. Securities and Exchange Commission (the \u8220?SEC\u8221?), and otherwise in accordance with the\plain\cf1\f51\fs20\ql requirements of English law. Accordingly, the offer will be subject to disclosure and other procedural requirements, including\plain\cf1\f51\fs20\ql with respect to withdrawal rights, the offer timetable, settlement procedures and timing of payments that are different from those\plain\cf1\f51\fs20\ql applicable under U.S. domestic tender offer law and practice. Sky\u8217?s financial information, including any included in the\plain\cf1\f51\fs20\ql offer documentation, will not have been prepared in accordance with U.S. GAAP, or derived therefrom, and may therefore differ\plain\cf1\f51\fs20\ql from, and not be comparable with, financial information of U.S. companies.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Comcast and its affiliates or brokers (acting as agents for Comcast or its affiliates, as applicable) may from time to time, and\plain\cf1\f51\fs20\ql other than pursuant to the offer, directly or indirectly, purchase, or arrange to purchase outside the United States, shares in Sky or\plain\cf1\f51\fs20\ql any securities that are convertible into, exchangeable for or exercisable for such shares before or during the period in which the\plain\cf1\f51\fs20\ql offer remains open for acceptance, to the extent permitted by, and in compliance with, exemptive relief granted by the SEC from\plain\cf1\f51\fs20\ql Rule 14e-5 under the U.S. Exchange Act and in compliance with the City Code. These purchases may occur either in the open\plain\cf1\f51\fs20\ql market at prevailing prices or in private transactions at negotiated prices. Information about any such purchases or arrangements\plain\cf1\f51\fs20\ql to purchase that is made public in accordance with English law and practice will be available to all investors (including in the\plain\cf1\f51\fs20\ql United States) via the Regulatory News Service on www.londonstockexchange.com.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql The offer, if consummated, may have consequences under U.S. federal income tax and applicable U.S. state and local, as well as\plain\cf1\f51\fs20\ql non-U.S., tax laws for Sky shareholders and Sky ADR holders. Each Sky shareholder (including the U.S. shareholders, and Sky\plain\cf1\f51\fs20\ql ADR holders) is urged to consult his or her independent professional advisor regarding the tax consequences of the offer.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql It may not be possible for Sky shareholders or Sky ADR holders in the United States to effect service of process within the\plain\cf1\f51\fs20\ql United States upon Sky (a company incorporated in England), or its officers or directors, some or all of which may reside outside\plain\cf1\f51\fs20\ql the United States, or to enforce against any of them judgments of the United States courts predicated upon the civil liability\plain\cf1\f51\fs20\ql provisions of the federal securities laws of the United States or other U.S. law. It may not be possible to bring an action against\plain\cf1\f51\fs20\ql Sky, or its officers or directors, in a non-U.S. court for violations of U.S. law, including the U.S. securities laws. There is also\plain\cf1\f51\fs20\ql substantial doubt as to enforceability in the United Kingdom in original actions, or in actions for the enforcement of judgments of\plain\cf1\f51\fs20\ql U.S. courts, based on civil liability provisions of U.S. federal securities laws.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Disclosure requirements of the City Code\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Under Rule 8.3(a) of the City Code, any person who is interested in one percent or more of any class of relevant securities of an\plain\cf1\f51\fs20\ql offeree company or of any securities exchange offeror (being any offeror other than an offeror in respect of which it has been\plain\cf1\f51\fs20\ql announced that its offer is, or is likely to be, solely in cash) must make an Opening Position Disclosure following the\plain\cf1\f51\fs20\ql commencement of the offer period and, if later, following the announcement in which any securities exchange offeror is first\plain\cf1\f51\fs20\ql identified.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql An Opening Position Disclosure must contain details of the person\u8217?s interests and short positions in, and rights to\plain\cf1\f51\fs20\ql subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). An Opening\plain\cf1\f51\fs20\ql Position Disclosure by a person to whom Rule 8.3(a) applies must be made by no later than 3.30 p.m. (London time) on the 10th\plain\cf1\f51\fs20\ql business day following the commencement of the offer period and, if appropriate, by no later than 3.30 p.m. (London time) on\plain\cf1\f51\fs20\ql the 10th business day following the announcement in which any securities exchange offeror is first identified. Relevant persons\plain\cf1\f51\fs20\ql who deal in the relevant securities of the offeree company or of a\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql FOR IMMEDIATE RELEASE\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql securities exchange offeror prior to midnight on the day before the deadline for making an Opening Position Disclosure must\plain\cf1\f51\fs20\ql instead make a Dealing Disclosure.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Under Rule 8.3(b) of the City Code, any person who is, or becomes, interested in one percent or more of any class of relevant\plain\cf1\f51\fs20\ql securities of the offeree company or of any securities exchange offeror must make a Dealing Disclosure if the person deals in any\plain\cf1\f51\fs20\ql relevant securities of the offeree company or of any securities exchange offeror. A Dealing Disclosure must contain details of the\plain\cf1\f51\fs20\ql dealing concerned and of the person\u8217?s interests and short positions in, and rights to subscribe for, any relevant securities of\plain\cf1\f51\fs20\ql each of (i) the offeree company and (ii) any securities exchange offeror, save to the extent that these details have previously been\plain\cf1\f51\fs20\ql disclosed under Rule 8. A Dealing Disclosure by a person to whom Rule 8.3(b) applies must be made by no later than 3.30 p.m.\plain\cf1\f51\fs20\ql (London time) on the business day following the date of the relevant dealing.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire or control\plain\cf1\f51\fs20\ql an interest in relevant securities of an offeree company or a securities exchange offeror, they will be deemed to be a single\plain\cf1\f51\fs20\ql person for the purpose of Rule 8.3.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Opening Position Disclosures must also be made by the offeree company and by any offeror and Dealing Disclosures must also\plain\cf1\f51\fs20\ql be made by the offeree company, by any offeror and by any persons acting in concert with any of them (see Rules 8.1, 8.2 and\plain\cf1\f51\fs20\ql 8.4).\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql Details of the offeree and offeror companies in respect of whose relevant securities Opening Position Disclosures and Dealing\plain\cf1\f51\fs20\ql Disclosures must be made can be found in the Disclosure Table on the Takeover Panel\u8217?s website at\plain\cf1\f51\fs20\ql www.thetakeoverpanel.org.uk, including details of the number of relevant securities in issue, when the offer period commenced\plain\cf1\f51\fs20\ql and when any offeror was first identified. If you are in any doubt as to whether you are required to make an Opening Position\plain\cf1\f51\fs20\ql Disclosure or a Dealing Disclosure, you should contact the Takeover Panel\u8217?s Market Surveillance Unit on +44 (0) 20 7638\plain\cf1\f51\fs20\ql 0129.\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql For the purposes of this section of this announcement, \u8220?business day\u8221? means a day on which the London Stock\plain\cf1\f51\fs20\ql Exchange is open for the transaction of business.\u8195?\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\b\ql \~\par\pard\plain\cf1\f51\fs20\ql \~ \page{\*\bkmkstart doc_1_3}{\*\bkmkend doc_1_3}\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\qr EXHIBIT 99.2\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qj THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN, INTO OR FROM ANY\plain\cf1\f51\fs20\qj JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH\plain\cf1\f51\fs20\qj JURISDICTION\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj FOR IMMEDIATE RELEASE\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj 11 JULY 2018\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qc RECOMMENDED INCREASED CASH OFFER\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc FOR\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc SKY PLC (\u8220?SKY\u8221?)\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc BY\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc COMCAST CORPORATION (\u8220?COMCAST\u8221?)\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qj Further to the announcement by Comcast on 25 April 2018 of its Superior Cash Offer for Sky (the \u8220?\plain\cf1\f51\fs20\b\qj Offer\plain\cf1\f51\fs20\b\qj Announcement\plain\cf1\f51\fs20\qj \u8221?), Comcast and Sky are pleased to announce the terms of an increased cash offer (the \u8220?\plain\cf1\f51\fs20\b\qj Increased\plain\cf1\f51\fs20\b\qj Offer\plain\cf1\f51\fs20\qj \u8221?) for the entire issued and to be issued share capital of Sky, which has been recommended by the Sky Independent\plain\cf1\f51\fs20\qj Committee.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Under the terms of the Increased Offer, Sky Shareholders will be entitled to receive:\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qc \u163?14.75 in cash for each Sky Share\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qj The price of \u163?14.75 per Sky Share represents a premium of approximately 5.4 per cent. to the 21st Century Fox offer of\plain\cf1\f51\fs20\qj \u163?14.00 for each Sky Share (the \u8220?\plain\cf1\f51\fs20\b\qj 21CF Offer\plain\cf1\f51\fs20\qj \u8221?).\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The consideration under the Increased Offer implies a value of approximately \u163?25.9 billion for the fully diluted share capital\plain\cf1\f51\fs20\qj of Sky.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj As the Increased Offer is expected to complete before the usual date for declaration and payment of the final dividend for the\plain\cf1\f51\fs20\qj financial year ended 30 June 2018, the Increased Offer includes an amount in lieu of a final dividend in respect of the financial\plain\cf1\f51\fs20\qj year ended 30 June 2018. Comcast reserves the right to reduce the price of \u163?14.75 per Sky Share by some or all of the\plain\cf1\f51\fs20\qj amount of any dividend (or other distribution or return of capital) which is announced, declared, paid or becomes payable by Sky\plain\cf1\f51\fs20\qj to Sky Shareholders on or after the date of this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Comcast expects to complete the Acquisition before the end of October 2018.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Commenting on the Increased Offer, Brian L. Roberts, Chairman and Chief Executive Officer of Comcast said:\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\li550\cf1\f51\fs20\i\qj \u8220?We are pleased to be announcing a recommended increased offer for Sky today. \~We have long admired Sky which\plain\li550\cf1\f51\fs20\i\qj we believe is an outstanding company and a great fit with Comcast. \~Today\u8217?s announcement further underscores this\plain\li550\cf1\f51\fs20\i\qj belief and our commitment to owning Sky. We will be posting our offer document to Sky shareholders shortly.\u8221? \~\par\pard\plain\li550\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 1\~ \page\par\pard\plain\brdrb\brdrs\li550\cf1\f51\fs20\li512\qj \~\par\pard\plain\cf1\f51\fs20\qj Commenting on the Increased Offer, Martin Gilbert, Deputy Chairman of Sky said:\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\li550\cf1\f51\fs20\i\qj \u8220?The Independent Committee welcomes this increased offer which presents an attractive premium for Sky\plain\li550\cf1\f51\fs20\i\qj Shareholders to the current alternative offer for the Company.\par\pard\plain\li550\cf1\f51\fs20\qj \~\par\pard\plain\li550\cf1\f51\fs20\i\qj We have long recognized the unique position that Sky occupies in the European direct-to-consumer landscape and\plain\li550\cf1\f51\fs20\i\qj unanimously recommend this offer by Comcast.\u8221?\par\pard\plain\li550\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj BACKGROUND TO AND REASONS FOR THE RECOMMENDATION FROM THE SKY INDEPENDENT\plain\cf1\f51\fs20\b\qj COMMITTEE\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The Independent Committee of Sky remains confident in the standalone prospects for Sky and believes that Sky\u8217?s strategy\plain\cf1\f51\fs20\qj offers Sky Shareholders an attractive standalone value proposition. Throughout the extended offer period which has lasted over\plain\cf1\f51\fs20\qj 18 months, Sky has continued to deliver high levels of organic revenue and profit growth and continues to be Europe\u8217?s\plain\cf1\f51\fs20\qj leading entertainment and communications business with a strong track record, widely-respected brand and deep customer\plain\cf1\f51\fs20\qj relationships. Sky has the proven capabilities to develop and grow compelling customer propositions in dynamic markets. This\plain\cf1\f51\fs20\qj has been evidenced, for example, by the rapid growth in its NOW TV streaming business, the continued development of its Sky\plain\cf1\f51\fs20\qj Originals content proposition, the launch of a mobile service in the UK, and its expansion into Spain and Switzerland, all at the\plain\cf1\f51\fs20\qj same time as delivering growth in its direct-to-consumer Pay TV businesses across Europe including its market-leading Sky Q\plain\cf1\f51\fs20\qj proposition.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj On 7 December 2016, 21st Century Fox approached the Deputy Chairman of Sky with an initial proposal to acquire Sky. The\plain\cf1\f51\fs20\qj Sky Independent Committee, made up of six non-executive directors and two executive directors, each without any affiliation to\plain\cf1\f51\fs20\qj 21st Century Fox, was established for the purpose of evaluating the proposal. After negotiating a substantial increase in terms,\plain\cf1\f51\fs20\qj and agreement on certain other material terms of the proposed offer, 21st Century Fox made its original offer at a price of\plain\cf1\f51\fs20\qj \u163?10.75 per share on 15 December 2016 (the \u8220?\plain\cf1\f51\fs20\b\qj Original 21CF Offer\plain\cf1\f51\fs20\qj \u8221?). At that point, the Sky Independent\plain\cf1\f51\fs20\qj Committee concluded that the Original 21CF Offer represented an attractive opportunity for Sky Shareholders to realise their\plain\cf1\f51\fs20\qj shareholding in cash at a fair valuation.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Since December 2016, Sky has continued to perform well, increasing its presence in Europe and expanding its current footprint.\plain\cf1\f51\fs20\qj Sky has also successfully renewed important content rights, including Premier League broadcasting rights in the UK, at a\plain\cf1\f51\fs20\qj significantly lower cost, and Serie A broadcasting rights in Italy where Sky Italia stands to benefit from significantly enhanced\plain\cf1\f51\fs20\qj exclusivity over live matches. Additionally, Sky has concluded groundbreaking new partnerships with Netflix and Spotify,\plain\cf1\f51\fs20\qj offering its customers more choice than ever before.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj At all times, the Sky Independent Committee has been mindful of its fiduciary duties and obligations under the Takeover Code,\plain\cf1\f51\fs20\qj and has focused on maximising value for Sky Shareholders.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj On 27 February 2018, Comcast announced a possible cash offer for Sky at \u163?12.50 per Sky Share and subsequently\plain\cf1\f51\fs20\qj announced a firm pre-conditional cash offer on 25 April 2018 (the \u8220?\plain\cf1\f51\fs20\b\qj Original Comcast Offer\plain\cf1\f51\fs20\qj \u8221?). In view of the\plain\cf1\f51\fs20\qj higher price of the Original Comcast Offer compared with the Original 21CF Offer, the Sky Independent Committee withdrew its\plain\cf1\f51\fs20\qj recommendation of the Original 21CF Offer, putting both competing offerors on a level playing field until such offers were\plain\cf1\f51\fs20\qj capable of being put formally to Sky Shareholders.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 2\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj On 12 April 2018, further to the proposed acquisition of 21st Century Fox by Disney, the Panel Executive ruled that Disney\plain\cf1\f51\fs20\qj would be required to make a \u8220?chain principle\u8221? mandatory offer for Sky following the closing of the acquisition of\plain\cf1\f51\fs20\qj 21st Century Fox by Disney, at a price of \u163?10.75 per Sky Share, to the extent that by then, 21st Century Fox had not then\plain\cf1\f51\fs20\qj acquired 100% of, or Comcast or any other third party had not then acquired more than 50% of, the Sky Shares. Subsequent to\plain\cf1\f51\fs20\qj the increased offer for 21st Century Fox by Disney on 20 June 2018, the Panel Executive announced on 28 June 2018 that it was\plain\cf1\f51\fs20\qj considering what impact the increase in the price of the Disney acquisition of 21st Century Fox should have on the consideration\plain\cf1\f51\fs20\qj payable under a \u8220?chain principle\u8221? mandatory offer for Sky, and that the Panel Executive will make a further\plain\cf1\f51\fs20\qj announcement in due course.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj On 10 July 2018, 21st Century Fox proposed the 21CF Offer of \u163?14.00 per share in cash to the Sky Independent\plain\cf1\f51\fs20\qj Committee, which included an amount in lieu of a final dividend in respect of the financial year ended 30 June 2018. The Sky\plain\cf1\f51\fs20\qj Independent Committee recommended the 21CF Offer given it represented a substantial increase in value relative to the Original\plain\cf1\f51\fs20\qj Comcast Offer and the Original 21CF Offer. The Sky Independent Committee agreed to lower the minimum acceptance condition\plain\cf1\f51\fs20\qj (in the event 21st Century Fox elects to switch from a scheme to a contractual offer), as this was necessary to secure the 21CF\plain\cf1\f51\fs20\qj Offer. In the Sky Independent Committee\u8217?s view, the Co-operation Agreement, originally agreed in December 2016, has\plain\cf1\f51\fs20\qj fully and demonstrably achieved its objective of enabling 21st Century Fox to satisfy its regulatory pre-conditions and to make\plain\cf1\f51\fs20\qj an offer to Sky Shareholders, but without foreclosing competitive interest.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The Sky Independent Committee is mindful of its fiduciary duties and has consistently sought to maximise value for all\plain\cf1\f51\fs20\qj shareholders. Accordingly, as a consequence of this announcement, the Sky Independent Committee has withdrawn its\plain\cf1\f51\fs20\qj recommendation of the 21CF Offer.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj In order to preserve a competitive process for the benefit of all Sky Shareholders, the Sky Independent Committee will continue\plain\cf1\f51\fs20\qj to ensure that 21st Century Fox remains bound by the surviving standstill provision in the Co-operation Agreement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj On 11 July 2018, Comcast proposed the Increased Offer of \u163?14.75 in cash to the Sky Independent Committee, which\plain\cf1\f51\fs20\qj included an amount in lieu of a final dividend in respect of the financial year ended 30 June 2018. The Increased Offer\plain\cf1\f51\fs20\qj represents a significant increase in value relative to the Original Comcast Offer and the 21CF Offer.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Specifically, the Increased Offer represents:\par\pard\plain\cf1\f51\fs20\qj \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj a premium of approximately 91.8 per cent. to the Closing Price of \u163?7.69 per Sky Share on 6 December 2016, being\plain\intbl\cf1\f51\fs20\qj the last Business Day before the date on which an initial proposal was received from 21st Century Fox by Sky;\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj a premium of approximately 86.7 per cent. to the Closing Price of \u163?7.90 per Sky Share on 8 December 2016, being\plain\intbl\cf1\f51\fs20\qj the last Business Day before the start of the Offer Period;\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj an increase of approximately 18.0 per cent. to the Original Comcast Offer price;\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj an increase of approximately 5.4 per cent. to the 21CF Offer price;\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qr 3\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj a multiple of approximately 14.7 times Sky Adjusted EBITDA of \u163?2,249 million for the twelve month period ended\plain\intbl\cf1\f51\fs20\qj 31 December 2017;\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj a P/E multiple of 22.9 times Adjusted EPS of 64.4 pence for the twelve month period ended 31 December 2017; and\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx666\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql \u8226?\cell\pard\plain\intbl\cf1\f51\fs20\qj a 10-year total shareholder return (since 1 July 2008) of +328%, versus the FTSE 100 total shareholder return over the\plain\intbl\cf1\f51\fs20\qj same period of +98%.\cell{ {\trowd\cellx2\cellx666\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qj The Sky Independent Committee, which has been so advised by Morgan Stanley, PJT Partners and Barclays as to the financial\plain\cf1\f51\fs20\qj terms of the Increased Offer, considers the terms of the Increased Offer to be fair and reasonable. Morgan Stanley and Barclays\plain\cf1\f51\fs20\qj are providing independent financial advice to the Independent Committee for the purposes of Rule 3 of the City Code. In\plain\cf1\f51\fs20\qj providing their financial advice to the Independent Committee, Morgan Stanley, PJT Partners and Barclays have taken into\plain\cf1\f51\fs20\qj account the commercial assessments of the Independent Committee. Accordingly, the Independent Committee has withdrawn its\plain\cf1\f51\fs20\qj recommendation of the 21CF Offer and intends to unanimously recommend that the Sky Shareholders accept the Increased Offer.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj FINANCING OF THE INCREASED OFFER\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj As set out in the Offer Announcement, in connection with the financing of the Cash Consideration payable to Sky Shareholders\plain\cf1\f51\fs20\qj pursuant to the Acquisition, Comcast has entered into the following credit agreements arranged by Merrill Lynch, Pierce, Fenner\plain\cf1\f51\fs20\qj & Smith Incorporated and Wells Fargo Securities, LLC: (i) an unsecured bridge credit agreement in an aggregate principal\plain\cf1\f51\fs20\qj amount of up to \u163?16,000,000,000, and (ii) an unsecured term loan credit agreement in an aggregate principal amount of up\plain\cf1\f51\fs20\qj to \u163?7,000,000,000.\~ In\~addition, the proceeds of borrowings under a revolving credit facility between Comcast and, among\plain\cf1\f51\fs20\qj others, JPMorgan Chase Bank, N.A. as administrative agent, for an aggregate principal amount of up to US$7,000,000,000 are\plain\cf1\f51\fs20\qj available to finance the Cash Consideration payable pursuant to the Acquisition.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Robey Warshaw, financial adviser to Comcast, is satisfied that sufficient resources are available to satisfy the full Cash\plain\cf1\f51\fs20\qj Consideration payable to Sky Shareholders under the terms of the Acquisition.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj PUBLICATION OF OFFER DOCUMENT AND PROPOSALS TO PARTICIPANTS IN SKY SHARE PLANS\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj As announced by Comcast on 15 June 2018, Comcast has satisfied the pre-conditions in relation to the Acquisition that are set\plain\cf1\f51\fs20\qj out in Appendix I of the Offer Announcement. In respect of the\~Conditions of the Acquisition set out in Appendix II of the Offer\plain\cf1\f51\fs20\qj Announcement, Comcast has already received relevant regulatory approvals in the EU, Austria, Germany, Italy and Jersey.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The offer document containing full terms and conditions of the recommended Increased Offer and the procedures for its\plain\cf1\f51\fs20\qj acceptance (the \u8220?\plain\cf1\f51\fs20\b\qj Offer Document\plain\cf1\f51\fs20\qj \u8221?) will be published and posted to Sky Shareholders shortly, together with the\plain\cf1\f51\fs20\qj Form of Acceptance.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Details of the proposals to be made to the participants in the Sky Share Plans will be set out in the Offer Document. Full details\plain\cf1\f51\fs20\qj on the effect of the Increased Offer on outstanding options granted pursuant to the Sky Share Plans and on the choices available\plain\cf1\f51\fs20\qj to Sky Share Plan participants will be set out in separate letters to be sent by Sky to such participants in due course.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 4\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\~\par\pard\plain\cf1\f51\fs20\b\qj GENERAL\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement should be read in conjunction with the full text of the Offer Announcement, a copy of which is available on\plain\cf1\f51\fs20\qj Comcast\u8217?s website at\~\plain\cf3\f51\fs20\ul\qj www.cmcsa.com/proposal-for-sky\plain\cf1\f51\fs20\qj .\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Save as set out in this announcement, the Increased Offer will be subject to the same terms and conditions as the Superior Cash\plain\cf1\f51\fs20\qj Offer set out in the Offer Announcement, except that references to the Cash Consideration shall be to the cash amount of\plain\cf1\f51\fs20\qj \u163?14.75 payable by Comcast in respect of each Sky Share, as adjusted in accordance with the terms of the Acquisition as set\plain\cf1\f51\fs20\qj out in the Offer Announcement and this announcement. The full terms and conditions of the Increased Offer will also be set out\plain\cf1\f51\fs20\qj in the Offer Document that will be published and posted to Sky Shareholders shortly, together with the Form of Acceptance.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Morgan Stanley, PJT Partners and Barclays have each given and not withdrawn their consent to the publication of this\plain\cf1\f51\fs20\qj announcement with the inclusion herein of the references to their names in the form and context in which they appears.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Defined terms used but not defined in this announcement have the meanings given in the Offer Announcement unless the context\plain\cf1\f51\fs20\qj requires otherwise.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Enquiries\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Comcast:\par\pard\plain\cf1\f51\fs20\qj \~ \par\pard\plain {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Comcast Corporation\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql D\u8217?Arcy Rudnay (Media)\cell\pard\plain\intbl\cf1\f51\fs20\qr +1 215 286 8582\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Jason Armstrong (Investors) \cell\pard\plain\intbl\cf1\f51\fs20\qr +1 215 286 7972\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Robey Warshaw \cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Simon Robey / Simon Warshaw\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7317 3900\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Evercore\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Roger Altman / Eduardo Mestre\cell\pard\plain\intbl\cf1\f51\fs20\qr +1 212 857 3100\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql BofA Merrill Lynch \cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Adrian Mee / Tim Waddell / Peter Luck\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7628 1000\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Wells Fargo\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}} {\trowd\cellx6776\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Stephen Locke \cell\pard\plain\intbl\cf1\f51\fs20\qr +1 704 410 4766\cell{ {\trowd\cellx6776\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qr 5\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Tulchan Communications\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh810 \pard\plain\intbl\cf1\f51\fs20\ql Andrew Grant / Tom Murray\par\pard\plain\intbl\cf1\f51\fs20\ql \~\par\pard\plain\intbl\cf1\f51\fs20\b\ql Sky:\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7353 4200\cell{ {\trowd\cellx6779\cellx10800\trrh810\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Sky\cell\pard\plain\intbl\cf1\f51\fs20\ql \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Robert Kingston (Analysts/Investors)\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7032 3726\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Gavin Davis (Media)\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7032 7115\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Morgan Stanley\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Simon Smith / Laurence Hopkins / Anthony Zammit / Ben Grindley\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7425 8000\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql PJT Partners\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Simon Lyons / Scott Matlock / Jonathan Hall\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 3650 1100\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\b\ql Barclays\cell\pard\plain\intbl\cf1\f51\fs20\qr \~\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}} {\trowd\cellx6779\cellx10800\trrh315 \pard\plain\intbl\cf1\f51\fs20\ql Mark Astaire / Richard Taylor / Daniel Ross / Hugh Moran\cell\pard\plain\intbl\cf1\f51\fs20\qr +44 20 7623 2323\cell{ {\trowd\cellx6779\cellx10800\trrh315\row}}}\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Comcast has retained Davis Polk & Wardwell LLP and Freshfields Bruckhaus Deringer LLP as legal advisers in connection with\plain\cf1\f51\fs20\qj the matters described in this announcement. Sky has retained Herbert Smith Freehills LLP as legal advisers in connection with\plain\cf1\f51\fs20\qj the matters described in this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Important notices relating to financial advisers\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Robey Warshaw LLP (\u8220?\plain\cf1\f51\fs20\b\qj Robey Warshaw\plain\cf1\f51\fs20\qj \u8221?), which is authorised and regulated by the FCA in the\~United Kingdom,\plain\cf1\f51\fs20\qj is acting exclusively as financial adviser to Comcast and no one else in connection with the matters referred to in this\plain\cf1\f51\fs20\qj announcement, and Robey Warshaw will not be responsible to anyone other than Comcast for providing the protections afforded\plain\cf1\f51\fs20\qj to clients of Robey Warshaw or for providing advice in relation to the matters referred to in this announcement, the contents of\plain\cf1\f51\fs20\qj this announcement or any other matter referred to herein.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Evercore Group L.L.C. (\u8220?\plain\cf1\f51\fs20\b\qj Evercore Group\plain\cf1\f51\fs20\qj \u8221?), a securities broker-dealer registered with the U.S. Securities and\plain\cf1\f51\fs20\qj Exchange Commission (the \u8220?\plain\cf1\f51\fs20\b\qj SEC\plain\cf1\f51\fs20\qj \u8221?) and subject to regulation by the SEC and the Financial Industry Regulatory\plain\cf1\f51\fs20\qj Authority, together with its affiliate, Evercore Partners International LLP (together with Evercore Group,\plain\cf1\f51\fs20\qj \u8220?\plain\cf1\f51\fs20\b\qj Evercore\plain\cf1\f51\fs20\qj \u8221?), which is authorised and regulated by the FCA in the United Kingdom, are acting exclusively as\plain\cf1\f51\fs20\qj financial adviser to Comcast and no one else in connection with the matters referred to in this announcement and will not regard\plain\cf1\f51\fs20\qj any other person as their client in relation to the matters referred to in this announcement and will not be responsible to anyone\plain\cf1\f51\fs20\qj other than Comcast for providing the protections afforded to clients of Evercore, nor for providing advice in relation to the\plain\cf1\f51\fs20\qj matters referred to in this announcement. Neither Evercore nor any of its subsidiaries, branches or affiliates owes or accepts any\plain\cf1\f51\fs20\qj duty, liability or responsibility whatsoever (whether direct or indirect, whether in contract or in tort, under statute or otherwise) to\plain\cf1\f51\fs20\qj any person who is not a client of Evercore in connection with this announcement, any statement contained therein or otherwise.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 6\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Merrill Lynch International (\u8220?\plain\cf1\f51\fs20\b\qj BofA Merrill Lynch\plain\cf1\f51\fs20\qj \u8221?), a subsidiary of Bank of America Corporation, which is\plain\cf1\f51\fs20\qj authorised by the Prudential Regulation Authority and regulated by the FCA and the Prudential Regulation Authority in the\plain\cf1\f51\fs20\qj United Kingdom, is acting exclusively as financial adviser for Comcast and will not be responsible to anyone other than Comcast\plain\cf1\f51\fs20\qj for providing the protections afforded to its clients or for providing advice in relation to the matters set out in this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Wells Fargo Securities, LLC (\u8220?\plain\cf1\f51\fs20\b\qj Wells Fargo\plain\cf1\f51\fs20\qj \u8221?), a subsidiary of Wells Fargo & Company, which is authorised by the\plain\cf1\f51\fs20\qj SEC and regulated by the Financial Industry Regulatory Authority and the SEC in the United States, is acting exclusively as\plain\cf1\f51\fs20\qj co-financial adviser for Comcast and will not be responsible to anyone other than Comcast for providing the protections afforded\plain\cf1\f51\fs20\qj to its clients or for providing advice in relation to the matters set out in this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Morgan Stanley & Co International plc (\u8220?\plain\cf1\f51\fs20\b\qj Morgan Stanley\plain\cf1\f51\fs20\qj \u8221?), which is authorised by the Prudential Regulation\plain\cf1\f51\fs20\qj Authority and regulated by the FCA and the Prudential Regulation Authority in the United Kingdom, Barclays Bank PLC\plain\cf1\f51\fs20\qj (\u8220?\plain\cf1\f51\fs20\b\qj Barclays\plain\cf1\f51\fs20\qj \u8221?), which is authorised by the Prudential Regulation Authority and regulated in the United Kingdom by\plain\cf1\f51\fs20\qj the FCA and the Prudential Regulation Authority and PJT Partners (UK) Limited (\u8220?\plain\cf1\f51\fs20\b\qj PJT Partners\plain\cf1\f51\fs20\qj \u8221?), which is\plain\cf1\f51\fs20\qj authorised and regulated by the FCA in the United Kingdom, are each acting for Sky and no one else in connection with the\plain\cf1\f51\fs20\qj matters described herein and will not be responsible to anyone other than Sky for providing the protections afforded to their\plain\cf1\f51\fs20\qj respective clients, for giving advice in connection with the matters described herein or in relation to any matter referred to herein.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Further information\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement is for information purposes only and is not intended to, and does not, constitute or form part of any offer or\plain\cf1\f51\fs20\qj invitation, or the solicitation of an offer to purchase, otherwise acquire, subscribe for, sell or otherwise dispose of, any securities\plain\cf1\f51\fs20\qj or the solicitation of any vote or approval in any jurisdiction pursuant to the Acquisition or otherwise, nor shall there be any sale,\plain\cf1\f51\fs20\qj issuance or transfer of securities of Sky in any jurisdiction in contravention of applicable law. The Acquisition will be\plain\cf1\f51\fs20\qj implemented solely pursuant to the terms of the Offer Document and the accompanying Form of Acceptance, which will contain\plain\cf1\f51\fs20\qj the full terms and conditions of the Acquisition, including details of how to accept the Offer. Any decision in respect of, or other\plain\cf1\f51\fs20\qj response to, the Acquisition should be made only on the basis of the information contained in the Offer Document and the Form\plain\cf1\f51\fs20\qj of Acceptance. Sky Shareholders are advised to read the formal documentation in relation to the Acquisition carefully once it has\plain\cf1\f51\fs20\qj been dispatched. Each Sky Shareholder is urged to consult his or her independent professional adviser regarding the tax\plain\cf1\f51\fs20\qj consequences of the Acquisition.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement does not constitute a prospectus or prospectus equivalent document.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Information relating to Sky Shareholders\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Please be aware that addresses, electronic addresses and certain other information provided by Sky Shareholders, persons with\plain\cf1\f51\fs20\qj information rights and other relevant persons for the receipt of communications from Sky may be provided to Comcast during the\plain\cf1\f51\fs20\qj Offer Period as required under Section 4 of Appendix 4 of the City Code.\par\pard\plain\cf1\f51\fs20\qj \~\~\par\pard\plain\cf1\f51\fs20\qr 7\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\b\ql Important information for U.S. shareholders and Sky ADR Holders\par\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qj Sky is a public limited company incorporated in England. The Offer will be made to Sky Shareholders in the United States in\plain\cf1\f51\fs20\qj compliance with the applicable U.S. tender offer rules under the U.S. Securities Exchange Act of 1934, as amended (the\plain\cf1\f51\fs20\qj \u8220?\plain\cf1\f51\fs20\b\qj U.S. Exchange Act\plain\cf1\f51\fs20\qj \u8221?), including Regulation 14E thereunder taking into account no action and exemptive relief\plain\cf1\f51\fs20\qj granted by the SEC, and otherwise in accordance with the requirements of English law. Accordingly, the Offer will be subject to\plain\cf1\f51\fs20\qj disclosure and other procedural requirements, including with respect to withdrawal rights, the offer timetable, settlement\plain\cf1\f51\fs20\qj procedures and timing of payments that are different from those applicable under U.S. domestic tender offer law and practice.\plain\cf1\f51\fs20\qj Sky\u8217?s financial information, including any included in the offer documentation, will not have been prepared in accordance\plain\cf1\f51\fs20\qj with U.S. GAAP, or derived therefrom, and may therefore differ from, and not be comparable with, financial information of U.S.\plain\cf1\f51\fs20\qj companies.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Comcast and its affiliates or brokers (acting as agents for Comcast and its affiliates, as applicable) may from time to time, and\plain\cf1\f51\fs20\qj other than pursuant to the Offer, directly or indirectly, purchase, or arrange to purchase outside the United States, shares in Sky\plain\cf1\f51\fs20\qj or any securities that are convertible into, exchangeable for or exercisable for such shares before or during the period in which\plain\cf1\f51\fs20\qj the Offer remains open for acceptance, to the extent permitted by, and in compliance with, exemptive relief granted by the SEC\plain\cf1\f51\fs20\qj from Rule 14e-5 under the U.S. Exchange Act and in compliance with the City Code. These purchases may occur either in the\plain\cf1\f51\fs20\qj open market at prevailing prices or in private transactions at negotiated prices. Information about any such purchases or\plain\cf1\f51\fs20\qj arrangements to purchase that is made public in accordance with English law and practice will be available to all investors\plain\cf1\f51\fs20\qj (including in the United States) via the Regulatory News Service on \plain\cf3\f51\fs20\ul\qj www.londonstockexchange.com\plain\cf1\f51\fs20\qj .\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The Offer, if consummated, may have consequences under U.S. federal income tax and applicable U.S. state and local, as well as\plain\cf1\f51\fs20\qj non-U.S., tax laws for Sky Shareholders and Sky ADR Holders. Each Sky Shareholder and Sky ADR Holder is urged to consult\plain\cf1\f51\fs20\qj his or her independent professional adviser regarding the tax consequences of the Offer.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj It may not be possible for Sky Shareholders or Sky ADR Holders in the United States to effect service of process within the\plain\cf1\f51\fs20\qj United States upon Sky (a company incorporated in England), or its officers or directors, some or all of which may reside outside\plain\cf1\f51\fs20\qj the United States, or to enforce against any of them judgments of the United States courts predicated upon the civil liability\plain\cf1\f51\fs20\qj provisions of the federal securities laws of the United States or other U.S. law. It may not be possible to bring an action against\plain\cf1\f51\fs20\qj Sky or its officers or directors, in a non-U.S. court for violations of U.S. law, including the U.S. securities laws. There is also\plain\cf1\f51\fs20\qj substantial doubt as to enforceability in the United Kingdom in original actions, or in actions for the enforcement of judgments of\plain\cf1\f51\fs20\qj U.S. courts, based on civil liability provisions of U.S. federal securities laws.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Overseas jurisdictions\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj The release, publication or distribution of this announcement in jurisdictions other than the United Kingdom may be restricted by\plain\cf1\f51\fs20\qj law and therefore any persons who are subject to the laws of any jurisdiction other than the United Kingdom should inform\plain\cf1\f51\fs20\qj themselves about, and observe, any applicable requirements. In particular, the ability of persons who are not resident in the\plain\cf1\f51\fs20\qj United Kingdom to accept the Offer, or to execute and deliver the Form of Acceptance, may be affected by the laws of the\plain\cf1\f51\fs20\qj relevant jurisdictions in which they are located. Sky Shareholders who are in any doubt regarding such matters should consult an\plain\cf1\f51\fs20\qj appropriate independent adviser in the relevant jurisdiction without delay. Any failure to comply with such restrictions may\plain\cf1\f51\fs20\qj constitute a violation of the securities laws of any such jurisdiction.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement has been prepared for the purpose of complying with English law and the City Code and the information\plain\cf1\f51\fs20\qj disclosed may not be the same as that which would have been disclosed if this announcement had been prepared in accordance\plain\cf1\f51\fs20\qj with the laws of jurisdictions outside of England.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 8\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Unless otherwise determined by Comcast or required by the City Code, and permitted by applicable law and regulation, the Offer\plain\cf1\f51\fs20\qj will not be made available, directly or indirectly, in, into or from a Restricted Jurisdiction where to do so would violate the laws\plain\cf1\f51\fs20\qj of that jurisdiction and no person may accept the Offer by any use, means, instrumentality (including, but not limited to,\plain\cf1\f51\fs20\qj facsimile, e-mail or other electronic transmission, telex or telephone) of interstate or foreign commerce of, or of any facility of a\plain\cf1\f51\fs20\qj national, state or other securities exchange of any Restricted Jurisdiction or any other jurisdiction where to do so would constitute\plain\cf1\f51\fs20\qj a violation of the laws of that jurisdiction and the Offer may not be capable of acceptance by any such use, means,\plain\cf1\f51\fs20\qj instrumentality or facilities. Accordingly, copies of this announcement and the formal documentation relating to the Acquisition\plain\cf1\f51\fs20\qj are not being, and must not be, directly or indirectly, mailed or otherwise forwarded, distributed or sent in or into or from any\plain\cf1\f51\fs20\qj Restricted Jurisdiction or any other jurisdiction where to do so would constitute a violation of the laws of that jurisdiction and\plain\cf1\f51\fs20\qj persons receiving such documents (including custodians, nominees and trustees) must not mail or otherwise forward, distribute or\plain\cf1\f51\fs20\qj send them in or into or from any Restricted Jurisdiction or any other jurisdiction where to do so would constitute a violation of\plain\cf1\f51\fs20\qj the laws of that jurisdiction.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Further details in relation to Sky Shareholders in overseas jurisdictions will be contained in the Offer Document.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Cautionary note regarding forward-looking statements\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement (including information incorporated by reference in this announcement), oral statements made regarding the\plain\cf1\f51\fs20\qj Acquisition, and other information published by Comcast and Sky contain statements which are, or may be deemed to be,\plain\cf1\f51\fs20\qj \u8220?forward-looking statements\u8221?. Forward-looking statements are prospective in nature and are not based on historical\plain\cf1\f51\fs20\qj facts, but rather on current expectations and projections of the management of Comcast and Sky about future events, and are\plain\cf1\f51\fs20\qj therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed\plain\cf1\f51\fs20\qj or implied by the forward-looking statements. The forward-looking statements contained in this announcement include\plain\cf1\f51\fs20\qj statements relating to the expected effects or synergies of the Acquisition on Comcast and Sky, the expected timing and scope of\plain\cf1\f51\fs20\qj the Acquisition and other statements other than historical facts. Often, but not always, forward-looking statements can be\plain\cf1\f51\fs20\qj identified by the use of forward-looking words such as \u8220?plans\u8221?, \u8220?expects\u8221? or \u8220?does not\plain\cf1\f51\fs20\qj expect\u8221?, \u8220?is expected\u8221?, \u8220?is subject to\u8221?, \u8220?budget\u8221?, \u8220?scheduled\u8221?,\plain\cf1\f51\fs20\qj \u8220?estimates\u8221?, \u8220?forecasts\u8221?, \u8220?intends\u8221?, \u8220?anticipates\u8221? or \u8220?does not\plain\cf1\f51\fs20\qj anticipate\u8221?, or \u8220?believes\u8221?, or variations of such words and phrases or statements that certain actions, events or\plain\cf1\f51\fs20\qj results \u8220?may\u8221?, \u8220?could\u8221?, \u8220?should\u8221?, \u8220?would\u8221?, \u8220?might\u8221? or\plain\cf1\f51\fs20\qj \u8220?will\u8221? be taken, occur or be achieved. Although Comcast and Sky believes that the expectations reflected in such\plain\cf1\f51\fs20\qj forward-looking statements are reasonable, Comcast and Sky can give no assurance that such expectations will prove to be\plain\cf1\f51\fs20\qj correct. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on\plain\cf1\f51\fs20\qj circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to\plain\cf1\f51\fs20\qj differ materially from those expressed or implied by such forward-looking statements. In addition to the information regarding\plain\cf1\f51\fs20\qj these risks, uncertainties, assumptions and other factors set forth in the public filings made by Sky and the public filings with the\plain\cf1\f51\fs20\qj SEC made by Comcast, important risk factors that may cause such a difference include, but are not limited to, (i) the completion\plain\cf1\f51\fs20\qj of the Acquisition on anticipated terms and timing, (ii) the ability of Sky and Comcast to integrate the businesses successfully\plain\cf1\f51\fs20\qj and to achieve anticipated synergies or benefits, (iii) the risk that disruptions from the Acquisition will harm Sky\u8217?s or\plain\cf1\f51\fs20\qj Comcast\u8217?s businesses, (iv) legislative, regulatory and economic developments and (v) unpredictability and severity of\plain\cf1\f51\fs20\qj catastrophic events, including, but not limited to, acts of terrorism or outbreak of war or hostilities. While the list of factors\plain\cf1\f51\fs20\qj presented here is considered representative, no such list should be considered to be a complete statement of all potential risks and\plain\cf1\f51\fs20\qj uncertainties. Unlisted factors may present significant additional obstacles to the realisation of forward-looking statements. Such\plain\cf1\f51\fs20\qj forward-looking statements should therefore be construed in the light of such factors.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 9\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj None of Comcast or Sky, or any of their associates or directors, officers or advisers, provides any representation, assurance or\plain\cf1\f51\fs20\qj guarantee that the occurrence of the events expressed or implied in any forward-looking statements in this announcement will\plain\cf1\f51\fs20\qj actually occur. You are cautioned not to place undue reliance on these forward-looking statements. Other than in accordance\plain\cf1\f51\fs20\qj with its legal or regulatory obligations, neither Comcast nor Sky are under any obligation, and Comcast and Sky expressly\plain\cf1\f51\fs20\qj disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information,\plain\cf1\f51\fs20\qj future events or otherwise.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj No profit forecast or estimates\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj No statement in this announcement is intended as a profit forecast or profit estimate for any period. No statement in this\plain\cf1\f51\fs20\qj announcement should be interpreted to mean that cash flow from operations, free cash flow, earnings or earnings per share for\plain\cf1\f51\fs20\qj Comcast or Sky, as appropriate, for the current or future financial years would necessarily match or exceed the historical\plain\cf1\f51\fs20\qj published cash flow from operations, free cash flow, earnings or earnings per share for Comcast or Sky, as appropriate.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Dealing and Opening Position Disclosure requirements of the City Code\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Under Rule 8.3(a) of the City Code, any person who is interested in one per cent. or more of any class of relevant securities of\plain\cf1\f51\fs20\qj an offeree company or of any securities exchange offeror (being any offeror other than an offeror in respect of which it has been\plain\cf1\f51\fs20\qj announced that its offer is, or is likely to be, solely in cash) must make an Opening Position Disclosure following the\plain\cf1\f51\fs20\qj commencement of the Offer Period and, if later, following the announcement in which any securities exchange offeror is first\plain\cf1\f51\fs20\qj identified.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj An Opening Position Disclosure must contain details of the person\u8217?s interests and short positions in, and rights to\plain\cf1\f51\fs20\qj subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). An Opening\plain\cf1\f51\fs20\qj Position Disclosure by a person to whom Rule 8.3(a) applies must be made by no later than 3.30 p.m. (London\~time) on the\plain\cf1\f51\fs20\qj 10\plain\cf1\f51\fs18\b\qj\super th\plain\cf1\f51\fs20\qj \~business day following the commencement of the Offer Period and, if appropriate, by no later than 3.30 p.m. (London\~time)\plain\cf1\f51\fs20\qj on the 10\plain\cf1\f51\fs18\b\qj\super th\plain\cf1\f51\fs20\qj \~business day following the announcement in which any securities exchange offeror is first identified. Relevant\plain\cf1\f51\fs20\qj persons who deal in the relevant securities of the offeree company or of a securities exchange offeror prior to midnight on the\plain\cf1\f51\fs20\qj day before the deadline for making an Opening Position Disclosure must instead make a dealing disclosure.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Under Rule 8.3(b) of the City Code, any person who is, or becomes, interested in one per cent. or more of any class of relevant\plain\cf1\f51\fs20\qj securities of the offeree company or of any securities exchange offeror must make a dealing disclosure if the person deals in any\plain\cf1\f51\fs20\qj relevant securities of the offeree company or of any securities exchange offeror. A dealing disclosure must contain details of the\plain\cf1\f51\fs20\qj dealing concerned and of the person\u8217?s interests and short positions in, and rights to subscribe for, any relevant securities of\plain\cf1\f51\fs20\qj each of (i) the offeree company and (ii) any securities exchange offeror, save to the extent that these details have previously been\plain\cf1\f51\fs20\qj disclosed under Rule 8. A dealing disclosure by a person to whom Rule 8.3(b) applies must be made by no later than 3.30 p.m.\plain\cf1\f51\fs20\qj (London\~time) on the business day following the date of the relevant dealing.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire or control\plain\cf1\f51\fs20\qj an interest in relevant securities of an offeree company or a securities exchange offeror, they will be deemed to be a single\plain\cf1\f51\fs20\qj person for the purpose of Rule 8.3.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 10\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Opening Position Disclosures must also be made by the offeree company and by any offeror and dealing disclosures must also be\plain\cf1\f51\fs20\qj made by the offeree company, by any offeror and by any persons acting in concert with any of them (see Rules 8.1, 8.2 and 8.4).\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Details of the offeree and offeror companies in respect of whose relevant securities Opening Position Disclosures and dealing\plain\cf1\f51\fs20\qj disclosures must be made can be found in the Disclosure Table on the Panel\u8217?s website at\~\plain\cf3\f51\fs20\ul\qj www.thetakeoverpanel.org.uk\plain\cf1\f51\fs20\qj ,\plain\cf1\f51\fs20\qj including details of the number of relevant securities in issue, when the Offer Period commenced and when any offeror was first\plain\cf1\f51\fs20\qj identified. If you are in any doubt as to whether you are required to make an Opening Position Disclosure or a dealing\plain\cf1\f51\fs20\qj disclosure, you should contact the Panel\u8217?s Market Surveillance Unit on +44 (0) 20 7638 0129.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj For the purposes of this section (\plain\cf1\f51\fs20\i\qj Disclosure requirements of the City Code\plain\cf1\f51\fs20\qj ) and the following section (\plain\cf1\f51\fs20\i\qj Publication on Website\plain\cf1\f51\fs20\qj )\plain\cf1\f51\fs20\qj of this announcement, \u8220?business day\u8221? means a day on which the London Stock Exchange is open for the transaction\plain\cf1\f51\fs20\qj of business.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj Publication on Website\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj This announcement will be available free of charge, subject to certain restrictions in relation to persons resident in Restricted\plain\cf1\f51\fs20\qj Jurisdictions, on Comcast\u8217?s website at \plain\cf3\f51\fs20\ul\qj www.cmcsa.com/proposal-for-sky\plain\cf1\f51\fs20\qj and on Sky\u8217?s website at\plain\cf3\f51\fs20\ul\qj https://www.skygroup.sky/corporate/investors/offers-for-sky/comcastoffer\plain\cf1\f51\fs20\qj by no later than 12.00 noon (London time) on the\plain\cf1\f51\fs20\qj business day following this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Neither the content of any website referred to in this announcement nor the content of any website accessible from hyperlinks is\plain\cf1\f51\fs20\qj incorporated into, or forms part of, this announcement.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\b\qj About Comcast\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qj Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and\plain\cf1\f51\fs20\qj NBCUniversal. Comcast Cable is one of the United States\u8217? largest video, high-speed internet, and phone providers to\plain\cf1\f51\fs20\qj residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and\plain\cf1\f51\fs20\qj security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment\plain\cf1\f51\fs20\qj and sports cable networks, the NBCUniversal and Telemundo broadcast networks, television production operations, television\plain\cf1\f51\fs20\qj station groups, Universal Pictures and Universal Parks and Resorts. Visit \plain\cf3\f51\fs20\ul\qj www.comcastcorporation.com\plain\cf1\f51\fs20\qj for more information.\par\pard\plain\cf1\f51\fs20\qj \~\par\pard\plain\cf1\f51\fs20\qr 11\~ \page\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc Appendix\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\qc SOURCES OF INFORMATION AND BASES OF CALCULATION\par\pard\plain\cf1\f51\fs20\qc \~\par\pard\plain\cf1\f51\fs20\ql In this announcement, unless otherwise stated, or the context otherwise requires, the following bases and sources have been used:\par\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 1.\cell\pard\plain\intbl\cf1\f51\fs20\qj Information provided by Sky states that, as at the close of business on 10 July 2018, Sky had in issue 1,719,017,230\~ordinary\plain\intbl\cf1\f51\fs20\qj shares, of which 978,515 are held in ESOP.\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 2.\cell\pard\plain\intbl\cf1\f51\fs20\qj Any reference to the fully diluted share capital of Sky is based on:\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx244\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (a)\cell\pard\plain\intbl\cf1\f51\fs20\qj 1,719,017,230 Sky Shares referred to in paragraph 1 above;\cell{ {\trowd\cellx2\cellx244\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx255\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (b)\cell\pard\plain\intbl\cf1\f51\fs20\qj plus up to 39,734,458 Sky Shares which may be issued on or after the date of this document on the exercise of outstanding\plain\intbl\cf1\f51\fs20\qj options or vesting of awards under the Sky Share Plans; and\cell{ {\trowd\cellx2\cellx255\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx244\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (c)\cell\pard\plain\intbl\cf1\f51\fs20\qj less 978,515 shares held in ESOP which will be used by Sky to satisfy options and awards in priority to the issue of new\plain\intbl\cf1\f51\fs20\qj shares.\cell{ {\trowd\cellx2\cellx244\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 3.\cell\pard\plain\intbl\cf1\f51\fs20\qj Any reference to the value of the fully diluted share capital of Sky is based on the price of \u163?14.75 per Sky Share.\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 4.\cell\pard\plain\intbl\cf1\f51\fs20\qj Unless otherwise stated, all prices and Closing Prices for Sky Shares are closing middle market quotations derived from the\plain\intbl\cf1\f51\fs20\qj London Stock Exchange Daily Official List (SEDOL).\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 5.\cell\pard\plain\intbl\cf1\f51\fs20\qj The premium calculations to the price per Sky Share have been calculated by reference to:\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx244\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (a)\cell\pard\plain\intbl\cf1\f51\fs20\qj a price of \u163?7.69 per Sky Share, being the Closing Price on 6 December 2016, the last Business Day before the date on\plain\intbl\cf1\f51\fs20\qj which an initial proposal was received by Sky from 21st Century Fox;\cell{ {\trowd\cellx2\cellx244\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx255\cellx10800\trrh495 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (b)\cell\pard\plain\intbl\cf1\f51\fs20\qj a price of \u163?7.90 per Sky Share, being the closing price on 8 December 2016, the last Business Day before the start of\plain\intbl\cf1\f51\fs20\qj the Offer Period;\cell{ {\trowd\cellx2\cellx255\cellx10800\trrh495\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx244\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (c)\cell\pard\plain\intbl\cf1\f51\fs20\qj the Original Comcast Offer price of \u163?12.50 per Sky Share; and\cell{ {\trowd\cellx2\cellx244\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx255\cellx10800\trrh248 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql (d)\cell\pard\plain\intbl\cf1\f51\fs20\qj the 21CF Offer price of \u163?14.00 per Sky Share.\cell{ {\trowd\cellx2\cellx255\cellx10800\trrh248\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh990 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 6.\cell\pard\plain\intbl\cf1\f51\fs20\qj The enterprise value of Sky is based on Sky\u8217?s expected fully diluted share capital at completion by applying the offer\plain\intbl\cf1\f51\fs20\qj price, plus Sky\u8217?s net debt of \u163?7,434 million, less proceeds from the exercise of options of \u163?39 million,\plain\intbl\cf1\f51\fs20\qj investments in joint ventures and associates of \u163?40 million and available-for-sale investments of \u163?216 million as at\plain\intbl\cf1\f51\fs20\qj 31 December 2017 as set out in Sky\u8217?s Interim Results for the six months ended 31 December 2017.\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh990\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh742 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 7.\cell\pard\plain\intbl\cf1\f51\fs20\qj The acquisition multiple of approximately 14.7 times Sky\u8217?s Adjusted EBITDA for twelve month period ended 31\plain\intbl\cf1\f51\fs20\qj December 2017 was calculated as a ratio of enterprise value (calculated as described in paragraph (6) above) to Adjusted\plain\intbl\cf1\f51\fs20\qj EBITDA for the twelve month period ended 31 December 2017 (as defined below).\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh742\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh742 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 8.\cell\pard\plain\intbl\cf1\f51\fs20\qj Sky\u8217?s Adjusted EBITDA for the twelve month period ended 31 December 2017 was \u163?2,249 million calculated by\plain\intbl\cf1\f51\fs20\qj using the reported Adjusted EBITDA from the Annual Report for Sky for the year ended 30 June 2017, and the Interim Results\plain\intbl\cf1\f51\fs20\qj for Sky for the six month periods ended 31 December 2016 and 31 December 2017.\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh742\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx172\cellx10800\trrh742 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 9.\cell\pard\plain\intbl\cf1\f51\fs20\qj The acquisition multiple of approximately 22.9 times Sky\u8217?s Adjusted EPS for the twelve month period ended 31\plain\intbl\cf1\f51\fs20\qj December 2017 was calculated as a ratio of the Increased Offer price of \u163?14.75 per Sky Share to Adjusted EPS for the\plain\intbl\cf1\f51\fs20\qj twelve month period ended 31 December 2017 (as defined below).\cell{ {\trowd\cellx2\cellx172\cellx10800\trrh742\row}}}\pard\plain\cf1\f51\fs20\ql \~ \par\pard\plain {\trowd\cellx2\cellx272\cellx10800\trrh742 \pard\plain\intbl\f0\fs16\ql \~\cell\pard\plain\intbl\cf1\f51\fs20\ql 10.\cell\pard\plain\intbl\cf1\f51\fs20\qj Sky\u8217?s Adjusted EPS for the twelve month period ended 31 December 2017 was 64.4 pence, calculated by using the\plain\intbl\cf1\f51\fs20\qj reported Adjusted EPS from the Annual Report for Sky for the year ended 30 June 2017, and the Interim Results for Sky for\plain\intbl\cf1\f51\fs20\qj the six month periods ended 31 December 2016 and 31 December 2017.\cell{ {\trowd\cellx2\cellx272\cellx10800\trrh742\row}}}\pard\plain\cf1\f51\fs20\ql \~\par\pard\plain\cf1\f51\fs20\qr 12\~\par\pard\plain\brdrb\brdrs\cf1\f51\fs20\ql \~\~\par\pard\plain\cf1\f51\fs20\ql \~}